Creating consistent product descriptions with the Design Guide

One of the most common pain points we hear from Shopify store owners? Inconsistent product descriptions. When multiple team members are writing, editing, and managing content, things quickly become uneven – and that inconsistency doesn’t just affect branding. It also impacts SEO, customer experience, and conversion rates.

That’s exactly why OmniGraph includes the Design Guide.

The Design Guide is your customizable template for product descriptions. You define the ideal structure once and OmniGraph uses it to automatically format all future content in the same way. No more mismatched headers, missing bullet points, or off-brand formatting.

Setting it up is simple. In the OmniGraph platform, head to the Design Guide section. You’ll start with a default HTML description, and from there, you can add new sections. For example, you might create a “Description Title” section with an H3 heading, and a short explanation of what that section should contain. You can stack additional elements like bullet points for Features & Benefits, using a combination of titles and list components to mirror your ideal layout.

As you build, you can preview how your design guide will appear using a sample product. This gives you real-time feedback on formatting, spacing, and hierarchy, so you can tweak the structure before applying it across your catalog.

Once you're happy with the structure, save the design guide. From that moment forward, every new product description generated by OmniGraph will follow this exact structure, no matter who triggers the content generation.

Want to retroactively apply the new structure to existing recommendations? Easy. Jump into the Refinements tab, select the products you'd like to update, reject the current recommendations, and request a new version using the latest design guide. OmniGraph will regenerate those descriptions instantly.

When you're ready, just hit Apply to push the newly structured content live to Shopify. Within seconds, your storefront will reflect the updated, consistent layout – boosting trust, readability, and overall quality.

Whether you're a one-person brand or a growing team, the Design Guide gives you scalable control over your content’s look, feel, and performance.